Marketing Manager Salary in California
Median annual pay in California
$193,620
$93.09/hour
BLS OEWS, May 2025
Adjusted for cost of living in California
$174,874
Regional Price Parity: 110.720 (U.S. = 100)
Wages: BLS OEWS, May 2025. Cost of living: BEA Regional Price Parities, 2024.
Difference from the U.S. median ($166,790): +$26,830 (+16.1%)
California ranks 2nd of 48 states by median pay, and 8th of 48 after adjusting for cost of living.
Pay
| Annual | Hourly | |
|---|---|---|
| 10th percentile | $104,370 | $50.18 |
| 25th percentile | $139,950 | $67.28 |
| Median | $193,620 | $93.09 |
| 75th percentile | $271,360 | $130.46 |
| 90th percentile | $326,400 | $156.93 |
Employment
- Employment in California
- 54,660
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Comparison
Compared with the U.S.
- Median annual pay in California
- $193,620
- Median annual pay in the U.S.
- $166,790
- Difference
- +$26,830 (+16.1%)
Cost of living
$193,620 ÷ 110.720 × 100 = $174,874
Wages: BLS OEWS, May 2025. Cost of living: BEA Regional Price Parities, 2024.
Ranking
| Rank | Median annual pay | Adjusted for cost of living (annual) |
|---|---|---|
| Massachusetts | ||
| 1st | $212,020 | $200,478 1st |
| California This page | ||
| 2nd | $193,620 | $174,874 8th |
| Virginia | ||
| 3rd | $187,820 | $185,769 3rd |
| Colorado | ||
| 4th | $182,730 | $177,318 4th |
Similar occupations
Related occupations from O*NET, in O*NET's order, with their BLS median pay. Each figure shows the place it is for.
- Market Research Analyst and Marketing Specialist salary in the U.S.
$78,760/year U.S.
- Sales Manager salary in California
$134,910/year California
- Advertising Sales Agent salary in the U.S.
$64,820/year U.S.
- Data Scientist salary in California
$141,590/year California
- Public Relations Manager salary in the U.S.
$146,910/year U.S.
- Public Relations Specialist salary in the U.S.
$74,750/year U.S.
Outlook
- Projected employment change, 2025–35 (U.S.)
- +6.9%
- Typical education needed for entry (U.S.)
- Bachelor's degree
BLS publishes employment projections only for the U.S. as a whole. BLS Employment Projections, 2025–35
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Marketing Manager salary in nearby places
- Marketing Manager salary in Arizona
$132,220/year Arizona
- Marketing Manager salary in Nevada
$107,550/year Nevada
- Marketing Manager salary in Oregon
$161,560/year Oregon
- Marketing Manager salary in the U.S.
$166,790/year U.S.
Sources and update
- Wages and employment: BLS Occupational Employment and Wage Statistics (OEWS), May 2025.
- Cost of living: BEA Regional Price Parities, 2024.
- Related occupations: O*NET® 31.0 Database, CC BY 4.0. Attributions
- Employment projections and typical education: BLS Employment Projections, 2025–35.
- Neighboring states: U.S. Census Bureau, County Adjacency File, 2024.
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