Market Research Analyst and Marketing Specialist Salary in the U.S.
Median annual pay in the U.S.
$78,760
$37.87/hour
BLS OEWS, May 2025
Wages: BLS OEWS, May 2025.
Pay
| Annual | Hourly | |
|---|---|---|
| 10th percentile | $43,390 | $20.86 |
| 25th percentile | $58,350 | $28.05 |
| Median | $78,760 | $37.87 |
| 75th percentile | $108,310 | $52.07 |
| 90th percentile | $155,480 | $74.75 |
Employment
- Employment in the U.S.
- 899,580
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Comparison
Wages: BLS OEWS, May 2025. Cost of living: BEA Regional Price Parities, 2024.
| Rank | Median annual pay | Adjusted for cost of living (annual) |
|---|---|---|
| Massachusetts | ||
| 1st | $101,810 | $96,268 2nd |
| Delaware | ||
| 2nd | $101,270 | $101,465 1st |
| New York | ||
| 3rd | $98,580 | $91,345 3rd |
| District of Columbia | ||
| 4th | $98,090 | $89,253 5th |
| Washington | ||
| 5th | $95,120 | $88,886 6th |
| California | ||
| 6th | $94,700 | $85,531 8th |
| Colorado | ||
| 7th | $93,050 | $90,294 4th |
| New Jersey | ||
| 8th | $88,190 | $81,053 11th |
| Minnesota | ||
| 9th | $87,510 | $88,734 7th |
| Rhode Island | ||
| 10th | $86,240 | $84,318 9th |
| Oregon | ||
| 11th | $79,150 | $76,576 17th |
| Illinois | ||
| 12th | $79,120 | $79,153 12th |
| North Carolina | ||
| 13th | $78,410 | $83,127 10th |
| Connecticut | ||
| 14th | $77,740 | $75,031 23rd |
| Virginia | ||
| 15th | $76,980 | $76,139 19th |
| Maryland | ||
| 16th | $76,370 | $72,762 28th |
| Georgia | ||
| 17th | $75,850 | $78,770 13th |
| Florida | ||
| 18th | $75,450 | $72,959 27th |
| Vermont | ||
| 19th | $74,880 | $76,441 18th |
| Ohio | ||
| 20th | $72,790 | $78,459 14th |
| Texas | ||
| 21st | $72,520 | $74,719 24th |
| Maine | ||
| 22nd | $71,980 | $74,168 25th |
| Arizona | ||
| 23rd | $71,940 | $71,456 32nd |
| Nevada | ||
| 24th | $71,840 | $71,855 30th |
| Kansas | ||
| 25th | $70,430 | $78,196 15th |
| Missouri | ||
| 26th | $70,140 | $77,232 16th |
| Tennessee | ||
| 27th | $69,790 | $75,966 20th |
| South Carolina | ||
| 28th | $69,440 | $74,070 26th |
| Pennsylvania | ||
| 29th | $68,760 | $70,471 34th |
| Montana | ||
| 30th | $68,080 | $71,932 29th |
| Michigan | ||
| 31st | $66,780 | $69,406 35th |
| Alaska | ||
| 32nd | $66,710 | $65,173 45th |
| Iowa | ||
| 33rd | $66,390 | $75,648 21st |
| Arkansas | ||
| 34th | $65,430 | $75,261 22nd |
| Wisconsin | ||
| 35th | $64,800 | $68,867 37th |
| New Hampshire | ||
| 36th | $64,570 | $61,988 49th |
| Indiana | ||
| 37th | $63,700 | $68,253 38th |
| South Dakota | ||
| 38th | $63,490 | $71,670 31st |
| Utah | ||
| 39th | $62,630 | $63,350 48th |
| New Mexico | ||
| 40th | $61,950 | $67,182 41st |
| Oklahoma | ||
| 41st | $61,940 | $70,512 33rd |
| North Dakota | ||
| 42nd | $61,580 | $69,223 36th |
| Kentucky | ||
| 43rd | $61,480 | $68,191 39th |
| Wyoming | ||
| 44th | $60,990 | $65,799 44th |
| Idaho | ||
| 45th | $60,970 | $63,847 47th |
| Nebraska | ||
| 46th | $60,000 | $66,590 43rd |
| Louisiana | ||
| 47th | $59,690 | $67,670 40th |
| Alabama | ||
| 48th | $59,530 | $67,021 42nd |
| Hawaii | ||
| 49th | $59,390 | $54,015 51st |
| Mississippi | ||
| 50th | $56,640 | $65,139 46th |
| West Virginia | ||
| 51st | $52,340 | $58,482 50th |
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Similar occupations
Related occupations from O*NET, in O*NET's order, with their BLS median pay. Each figure shows the place it is for.
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Outlook
- Projected employment change, 2025–35 (U.S.)
- +7.0%
- Typical education needed for entry (U.S.)
- Bachelor's degree
BLS Employment Projections, 2025–35
Specialties included in this occupation
- Search Marketing Strategists
BLS publishes one wage figure for all Market Research Analysts and Marketing Specialists; it does not publish separate data for these specialties.
O*NET 31.0
Sources and update
- Wages and employment: BLS Occupational Employment and Wage Statistics (OEWS), May 2025.
- Cost of living: BEA Regional Price Parities, 2024.
- Related occupations and specialties: O*NET® 31.0 Database, CC BY 4.0. Attributions
- Employment projections and typical education: BLS Employment Projections, 2025–35.
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